This design is so considerate! It focuses on customers who want flexibility on changing colors and patterns. The box body can be in different colors while it can be covered by felt, leather, PU or denim with customer’s logos or patterns, so the whole packaging is full of customers’ elements and looks like a tailor made packaging.
It can be a display block also by simply putting the C ring on top of the box. Customers can be benefited by the design also, because Kiddy have considered the importance of sustainable concept, the packaging can be transformed into a home decorative item or a practical canister, so your brand will be also displayed in front of the eyes of end users which is good for brand promotion.